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California Plug-In Electric Vehicle (PEV) Collaborative, Best.Ride.EVer! at the 24th Annual Automobile Heritage Day Festival & Car Show

August 21, 2015

 The PEV Collaborative launched its ride-and-drive campaign called Best. Ride. EVer! in San Diego County's National City at their 24th Annual Automobile Heritage Day Festival & Car Show on Saturday, Aug. 8 with more than 60 test drives.

 

More than 40 surveys were collected to determine drive-to-purchase metrics

 

Our survey data showed:

  • 44% of respondents had a “very positive” perception of EVs in the pre-survey and 82% had a “very positive” perception in the post-survey;

  • 97% of respondents had a “very positive” or “somewhat positive” perception of EVs in the post-survey;

  • 77% of respondents had never driven an EV before;

  • 82% of respondents use a gas powered car as their most frequent mode of transportation;

  • 85% of respondents are “more likely” to buy an EV after driving one;

  • When asked if they were to buy an EV, which kind would they buy: 21% responded with pure electric and 49% responded with plug-in hybrid;

  • 27 respondents provided an email address for a follow-up survey (to be entered to win an Apple iWatch!)

Frequently Asked Questions we were:

  • How much do the cars cost?

  • What cars are available?

  • What is the difference between a pure battery car and a plug-in hybrid?

  • What is the range?  How far can I go?

  • Where would I charge and how much does it cost?

Partners:

  • Charge Across Town (PEV Collaborative contractor)

  • National City Chamber of Commerce

  • Civic Spark

San Diego Gas & ElectricWe hope that plug-in and all electric vehicles will be a major part of Automobile Heritage Day in the future and that National City and the Chamber of Commerce continues the great work of EV education and helping move people into cleaner greener forms of personal transportation.

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